Posts

Grassroots Powsurfing on ESPN!

We were super stoked when the writers for ESPN.com contacted us for a story.  We provided them with a grip of unseen photos and some very detailed answers to a list of questions about what we are about and why we do what we do.   They decided to start the new year off proper by running our story on the first day of 2012.

Check the story here. Titled “The Powsurf Chronicles take snowboarding back to it’s bindingless roots”

While the photos did not make it into the story (??) and many details were left out of the responses, we were pumped to have a story ran on such a major media outlet.  Editing is necessary… especially when someone like me is rambling on and on about this obscure activity that is foreign to most people (powsurfing)… but it’s a bummer when points get missed or lines are used out of context.  Journalism is a double edged sword.. Things can get pretty twisted around and the readers of these stories don’t realize this.

The response to our product, the films, and powsurfing in general has been overwhelmingly positive and it feels good to know that we are spreading stoke and opening minds in the world of snow sports.  The few negative reactions we have seen are mostly due to misunderstandings.  Dealing with the media is a funny thing.

Merry Solstice!

The solstice usually comes on the 21st of December but this year it fell on the 22nd.  I was delighted by this news because I had to work the day of the 21st and I wanted to celebrate properly.  Mother nature dropped 7 inches of the lightest and driest cold smoke she had to offer and served that up sunny skies and cold temps.  Perfect timing for an epic celebration.

We keep getting holiday e-cards sent to me from anyone and everyone… so we hopped on the bandwagon and made a quick little e-card from today’s session.

It has been nearly a month since a significant snowfall and this seems to be the case across much of the US.  So the conditions are still low tide and the spots with good coverage and no old tracks are difficult to find but luckily we know just where to find them.

The attitude across the country seems pretty bummed on the conditions but honestly I have been enjoying the hell out of it.  Logged at least 20 good powder days so far and I have only felt the need to strap in once.  Until the big lines fill in.. I just don’t see any reason to snowboard.

These early season conditions are a big part of what spawned Powdersurfing in the first place.  Being able to take advantage of the smaller features and maximizing the fun and the challenge keeps things interesting and fresh.  This is just one of the many advantages of Powdersurfing.  If you are not enjoying the season so far, you should probably consider investing in a Grassroots Powdersurfer.  It will change your life.

 

One Man Machine and his Powsurfing Dream – Biglines.com Story

One hell of a good write up on the biglines.com homepage today!

Big thanks to the fellas up north for tracking me down and doing the leg work on this story.  Really well written and spot on.  I was sold at the first paragraph:

Ok, picture this: you’re surfing a pow line, slashing turns and letting the sunshine light up your roostertails. Out of the corner of your eye, you peep a poppy little pillow and you know the landings perfect. You line it up, adjust your feet and BAM.

Kickflip.
Your feet catch the board and your face catches an updraft of pow as you stomp your landing and set up for your next turn…
Sounds impossible, right?
For Jeremy Jensen, it’s anything but.”

That updraft of powder in your face is what makes powsurfing (or any type of powder riding) truly awesome.  The guys at biglines.com obviously know whats up.

Check the full article here.

http://biglines.com/articles/one-man-machine-and-his-powsurfing-dream-jeremy-jensen-profile

SLOPE Magazine – double pager!

We got an nice double page spread published in Issue 3 of “SLOPE – The Snowskate Magazine” early
this winter.  Wooo hoo!  Congrats to Craig Stevenson for snapping the shot, Jeremy Jensen (myself) for dropping the bomb and props to mother nature for suppling a beautiful day in the Utah backcountry and a nice powder filled landing.

We would have loved to see a little write up in there on Grassroots Powdersurfing to go along with the shot that sticks out as one of the best in the mag… but we can’t complain.. We appreciate them contacting us and making us a part of this issue in one way or another.  Hopefully we can get some written content in there next time.

If you haven’t check out SLOPE Magazine I highly recommend it!  SLOPE is a European online magazine focusing on bindingless snow sports, good friends, and good times.   Bindingless riding is big in Europe and it’s only getting bigger.  These fellas are putting out a great looking E-zine every couple of months or so throughout the winter.

SLOPE Issue #3 can be viewed at http://issuu.com/slope-thesnowskatemag/docs/slope_mag_issue_3

Check out SLOPE at http://www.thesnowskatemag.com

Kronicle Magazine – Powsurfing Article

The premier issue of Kronicle Magazine is out and Grassroots Powdersurfing is stoked to have some content in the magazine!  Check out the “Primal Pow”story for the goods!

When Kronicle Magazine contacted me about running a story on our boards I was stoked to say the least.  This would be the debut issue for a new magazine focused purely on backcountry snowboarding and I knew their readers would be the ideal audience for what we have created.
I supplied Kronicle and their writers with a grip of photos to choose from and a lengthy and detailed interview about powsurfing, our boards, and the direction we are headed.We were stoked to see my photos of Craig and I slaying pow on our Grassroots Powdersurfers in the finished article. The written content ended up blending us in with a couple of other companies that were building hand made custom snowboards (with bindings) so that was a little confusing.  Then there were the dreaded relations to “noboarding” in there.  No offense to “noboarding” but what we are doing is NOT noboarding. We are riding boards that were designed to be ridden without bindings and we are not using ropes to hold the boards to our feet. We are not just throwing a rubber pad and bungi cord on an old snowboard.. there is a huge difference!   With 75% of the photos being bindingless riding on our boards, It would have been nice to go into a little more detail about what sets Grassroots apart, but you don’t always get what you want.  Although the written article ended up to be mostly about these other companies, we are grateful for the coverage that what we did get and super stoked on the opportunity.  Big thanks is due to Mike Horn, Seth Lightcap, and Jesse Huffman!!  ..and Kronicle Magazine

I would highly suggest you ORDER A COPY NOW!


A peep at the spread.

I never thought I would have my photo in a mag next to Johan Olofsson!
I was pretty stoked to get published in a world wide mag both as a photographer and and athlete.   Technically, it was the second time I have had an action photo of myself published in a major magazine.  The first was a photo of me in the Northface Masters competition at Snowbird a few years back…kicking out a big method off of a cliff onto a bullet proof landing and of course the photo was labeled with someone else’s name… just my luck!   They didn’t even bother to correct their mistake.  Lame.
We were delighted for coverage in such a widely distributed magazine.  So much so that we bought our first ever add to run in the mag.  Cost was very high for a small company like myself.. hopefully that investment pays off down the road.
                                     Surely this add makes you want to buy a powsurfer right?

Follow the Snurf – Powdersurfing some serious vert at Retallack Lodge.

Ian and Neil posted this edit the other day.  I’m always stoked on the Provo Bros edits, no matter if they are skiing, snowboarding, fishing, or powdersurfing.  Good dudes doing what they love… I’m all about it. If anyone was wondering how our Grassroots Powdersurfers handle the deep and light pow in some steep lines, look no further (or of course stay tuned for the “Big Waves” episode in The Powsurf Chronicles).

Here you go.. Ian, Neil and friends slaying the deep on their 140cm Slasher and 140cm Powder Shark.
ENJOY!

SLUG Magazine features Grassroots Powdersurfing.

The October issue of SLUG magazine just hit the shelves and there is a nice little two page story on Grassroots Powdersurfing. Big thanks to Slug mag and Shawn Mayer for coming up to Logan and checking out what we do.

Slug magazine has been supporting the local underground and music scene since 1988, and I must say they do a damn fine job of it.
Check the article here.
http://www.slugmag.com/articles/3046/Grassroots-Powdersurfing.html

Shapes, scraps, and customs… decisions.

We have been hard at work stocking up on boards for the upcoming season.  Over the past spring and summer we’ve been playing a bit with some new shapes and styles.. . taking advantage of some of the scraps that are lying around.  We are excited to get some of these on the snow.  There are a few that we just built for fun and they probably aren’t the best everyday boards.. but they will have their days where they rip for sure.  Unfortunately we will have to wait for snow to fall to find out.

 “The Blue Bomber” is just one of a bunch of experimental shapes we’ve got brewing.  

Makeshift kick tail support for the flat backed boards.  Helps keep the feet on but we are finding that the flat tailed decks are not super playful.

We have built and tested 30+ different shapes and sizes and it’s pretty cool to discover all of the differences in the way each one rides.  Some subtle and others are very apparent.  Some ride great and some will do better hanging on a wall somewhere.  Shape is key.

A small collection of the quiver that has built up over the past 4 years.. the room wasn’t big enough for the whole quiv.

We decided to stick to a few shapes and sizes that have been tried and true for the 2011 line.  


Shaping is a blast but we had to narrow down what we were going to offer to the public for now.  There are a couple more that we may release after they have been properly tested and dialed in but this will likely be the line.

Adam in AZ is an old Winterstick rider from the 70’s.  He saw what we have been doing and liked what was amped to have a custom board made for him.  I customized this “Rocket” for him shaped for his height, weight and foot size.  I wish I could have taken a few rides on her before I sent it off.

Custom “Red Rocket” built for Adam in AZ.


 

Summer sweatshop

Production has been in high gear since the season finally came to an end. I’ve revamped and updated the website, processed hours and hours of footage and photos, and pressed as many boards as possible. I have a grip of new experimental shapes and sizes and I can’t wait to take them for a test drive.

We are involved in a bunch of new media about to hit the magazine stands, the television, and the interwebs this fall. It will be interesting to see how “the masses” react to this stuff. Maybe they love it, maybe they hate on it.. Either way, It won’t affect the amount of fun I have surfing the pow.

Grassroots Powdersurfing Sweatshop – Manville, USA
The “Red Rocket”… aka “The Bomb”
Given the MANY hours I spend building these boards, I get pretty attached to them. I have a hard time letting them go really. Hopefully they find find happy homes and live up to their full potential.

Shape Shack


I’ve been cranking em out as fast as I can. Somehow I find enjoyment working in a tiny garage in sub zero temperatures.

So many conditions…. so many boards

You can come close but when it comes down to it, there is no perfect all around shape and size that will dominate every condition out there. You must have a quiver if you want to slay it all.