Jeremy Jensen Powsurfing the smaller and overlooked nuggets hidden all over in the mountains.
We were super stoked when the writers for ESPN.com contacted us for a story. We provided them with a grip of unseen photos and some very detailed answers to a list of questions about what we are about and why we do what we do. They decided to start the new year off proper by running our story on the first day of 2012.
Check the story here. Titled “The Powsurf Chronicles take snowboarding back to it’s bindingless roots”
While the photos did not make it into the story (??) and many details were left out of the responses, we were pumped to have a story ran on such a major media outlet. Editing is necessary… especially when someone like me is rambling on and on about this obscure activity that is foreign to most people (powsurfing)… but it’s a bummer when points get missed or lines are used out of context. Journalism is a double edged sword.. Things can get pretty twisted around and the readers of these stories don’t realize this.
The response to our product, the films, and powsurfing in general has been overwhelmingly positive and it feels good to know that we are spreading stoke and opening minds in the world of snow sports. The few negative reactions we have seen are mostly due to misunderstandings. Dealing with the media is a funny thing.
Introducing “The Powsurf Chronicles” a series of short films about powsurfing. We will be dropping Chronicles throughout the winter season to keep the stoke running high and share with our audience the things that set Grassroots Powdersurfing (and powsurfing in general) apart from the rest of the world of snow sports.
The teaser is just the tip of the iceberg and it should give you a small glimpse of what’s in store for the future. With so many bangers, hammers and hum-dingers to sift thru, it took a while to get this little teaser done. We are stoked to pump out a few short videos this year that offer a little glimpse into what we have been up to over the past few years. The good times, the bad, history, direction, evolution, potential… there are so many avenues to base these films on.. the hard part is picking one and sticking with it.
So here’s the tease… and stay tuned for more. We will crank these out the best we can with the limited time we have. Hopefully they will open some eyes and minds, and get people stoked to go outside, grab a Grassroots powsurfer, and go get a face full of powder.