We were super stoked when the writers for ESPN.com contacted us for a story. We provided them with a grip of unseen photos and some very detailed answers to a list of questions about what we are about and why we do what we do. They decided to start the new year off proper by running our story on the first day of 2012.
Check the story here. Titled “The Powsurf Chronicles take snowboarding back to it’s bindingless roots”
While the photos did not make it into the story (??) and many details were left out of the responses, we were pumped to have a story ran on such a major media outlet. Editing is necessary… especially when someone like me is rambling on and on about this obscure activity that is foreign to most people (powsurfing)… but it’s a bummer when points get missed or lines are used out of context. Journalism is a double edged sword.. Things can get pretty twisted around and the readers of these stories don’t realize this.
The response to our product, the films, and powsurfing in general has been overwhelmingly positive and it feels good to know that we are spreading stoke and opening minds in the world of snow sports. The few negative reactions we have seen are mostly due to misunderstandings. Dealing with the media is a funny thing.