Super hyped on getting the call from The Globe & Mail; Canada’s National newspaper. They had seen the films and heard of this thing called “powsurfing”, and they wanted to know more. So we dished the beta and donated some photos for the cause. The article included a couple of other companies perspectives and quotes. (powsurfing is sooo hot right now! (sarcasm…well sort of)) Interesting to see how many people are quickly hopping on the bandwagon. It serves as a testament to how much fun this powsurfing thing really is. It was funny to see some people comment on the article and say “that’s just noboarding”, while others could see the clear distinction and difference. The people who get it, obviously get it.. and those who don’t probably never will.
Nice article and an awesome opportunity to give the masses a glimpse into what it is we love to do. Pretty rad that it came out on the winter solstice as well!
Boom! Grassroots on the front page of Canada’s National Newspaper
https://www.powsurf.com/wp-content/uploads/2013/02/GlobeAndMail_Powsurf_FrontPage.jpg11701578jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2013-02-22 18:45:572015-09-16 06:04:01"Powder Play" Article on Powsurfing Appears in Canada's National Newspaper
Out of nowhere came an email from the Canadian National Television station wanting to do a story on Powsurfing. They said they couldn’t send a cameraman down to Utah and needed someone in the Whistler area to do the interview. As luck(?) would have it, Scotty Arnold and I just happened to be in the Whistler area at the time! I’ve only been to Canada twice in my life and this was a pretty crazy coincidence. I knew it had to be done so we set aside a day of our trip to do some PR work.
Bob Nixon, Scotty Arnold, and Simon ready for action
Avalanche conditions were high with a fresh couple of feet on top of a deep layer of surface hoar. We weren’t about to take a TV crew deep into the backcountry and put them and ourselves at risk. We had to settle for some very low angle slopes completely out of harms way. All the obvious signs of fresh wind slabs breaking everywhere, cracking, collapsing, etc confirmed our decision. On the approach to a relatively small but steep slope we remotely triggered numerous fresh slides that were a few inches deep, two steps later while crossing a creek the snow cracked loudly, breaking 4 feet deep and sending me into the creek bed below. One knee and one arm plunged into knee deep icy water. That sealed the deal and we relocated to another zone, very low angle and out of the way of any hang-fire.
The TV crew interviewed myself and Scotty Arnold about the history, the how, and the why. Really good interviews that kind of ended up butchered in the end, but so goes the mainstream tv world. The action shots were very mellow due to the sketchy conditions that day. We hiked a couple of short low angle lines and jumped off some small drops for their cameras and called it a day. Not the most epic day by any means but good for the PR machine. We were just stoked on the opportunity to spread the word about what we love to do and help Grassroots continue to grow.
Luckily we found a couple of little drops out of harms way for the TV crew
https://www.powsurf.com/wp-content/uploads/2013/01/CBC2.jpg7421080jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2013-02-21 22:53:572015-09-16 06:05:47CBC TV Interview and Story on Grassroots Powdersurfing
While some of the world hunkered down to prepare for armageddon, the Grassroots crew headed into the hills to celebrate the solstice the best we know how, by enjoying life to the fullest. A fresh couple of feet had fallen over the past couple of days and the skies turned blue for us. The shortest day of the year brings seriously epic light on a bluebird day.. long shadows and cold smoke conditions made this one extra special.
The new Powsurf Compatible Cheetah Racks are absolutely bomber. So hyped on this setup!
Mike Lane, a good friend from back in the day was in town from Santa Cruz. Lane has been surfing non-stop out there for a few years now and he was back to test his skills on the snow. Lane slayed the steeps and threw in a few good ollies in the process.
Clack! Mike Lane popping ollies in the Utah duff.
Lane with a pow-eating grin.
Lane only had a couple of powsurfing days under his belt but he ripped it like a veteran. There was no second guessing or hesitation when we hit the steeper slopes, just fearless charging and big smiles at the bottom. While the snowpack was relatively shallow, there is no complaining about fresh cold smoke on a bluebird day. We seized the day and made the most of what we had to work with, slashing every slash in sight, and popping every fun button. We milked every last bit of sunlight and left stoked. So hyped on a new season of exploring possibilities and celebrating a new take on a familiar past time. Happy Solstice!
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