Exploring the mountains of Alaska has been a life-long dream for me and this season I am doing everything I can to make that dream come true. When I saw that Snowboarder Magazine and Tailgate Alaska were giving away $5000 towards a trip to the Tailgate AK event my hopes were raised. I’ve been trying to bag as much footy as possible this season, despite it being the driest Utah winter in recorded history. So I threw some of it together and put my hat in the ring.
While I’m not a fan of facebook popularity contests, I figured it was worth a try. If nothing else it is another platform for more people to be exposed to the possibilities of ripping down mountains without the help of the old training wheels. While it was one of the favorites, the edit didn’t win the contest. So I will be making my Alaska dream come true the Grassroots way.. through hard work and personal sacrifice. One way or another I will make it to Alaska to surf the biggest mountains in the world this year.
Here’s a look at my submission. Thanks to my homies for helping me get shots!
Reading the title of this article I was a little estranged. “Local business owner creates extreme sport” seemed like a pretty big claim. It’s a stretch to put a finger on who “created” powsurfing, or the act of sliding sideways down mountains on boards free from bindings and ropes. It’s kind of like saying someone invented playing catch, or was the first person to run or skip. The concept and practice of binding-free snow sliding dates back centuries at the least. What we at Grassroots have done is create a tool (or toy) to encourage and enable riders to take this form of snow sliding to new levels, incorporating contemporary skate style and more of a true surf style than what we had seen in the past. We felt that if you were going to ride a bindingless board then it should be a board designed specifically for that task (rather than throwing a pad on a snowboard that is designed and built to be ridden with bindings) and you may as well be able to take full advantage of not having a board strapped onto your feet. Spin it, flip it, ollie it,.. make the most out of your ride to the bottom. If that’s what constitutes the creation of a new extreme sport then I guess we’ll wear that hat with pride.
Super hyped on getting the call from The Globe & Mail; Canada’s National newspaper. They had seen the films and heard of this thing called “powsurfing”, and they wanted to know more. So we dished the beta and donated some photos for the cause. The article included a couple of other companies perspectives and quotes. (powsurfing is sooo hot right now! (sarcasm…well sort of)) Interesting to see how many people are quickly hopping on the bandwagon. It serves as a testament to how much fun this powsurfing thing really is. It was funny to see some people comment on the article and say “that’s just noboarding”, while others could see the clear distinction and difference. The people who get it, obviously get it.. and those who don’t probably never will.
Nice article and an awesome opportunity to give the masses a glimpse into what it is we love to do. Pretty rad that it came out on the winter solstice as well!
Boom! Grassroots on the front page of Canada’s National Newspaper
https://www.powsurf.com/wp-content/uploads/2013/02/GlobeAndMail_Powsurf_FrontPage.jpg11701578jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2013-02-22 18:45:572015-09-16 06:04:01"Powder Play" Article on Powsurfing Appears in Canada's National Newspaper
Out of nowhere came an email from the Canadian National Television station wanting to do a story on Powsurfing. They said they couldn’t send a cameraman down to Utah and needed someone in the Whistler area to do the interview. As luck(?) would have it, Scotty Arnold and I just happened to be in the Whistler area at the time! I’ve only been to Canada twice in my life and this was a pretty crazy coincidence. I knew it had to be done so we set aside a day of our trip to do some PR work.
Bob Nixon, Scotty Arnold, and Simon ready for action
Avalanche conditions were high with a fresh couple of feet on top of a deep layer of surface hoar. We weren’t about to take a TV crew deep into the backcountry and put them and ourselves at risk. We had to settle for some very low angle slopes completely out of harms way. All the obvious signs of fresh wind slabs breaking everywhere, cracking, collapsing, etc confirmed our decision. On the approach to a relatively small but steep slope we remotely triggered numerous fresh slides that were a few inches deep, two steps later while crossing a creek the snow cracked loudly, breaking 4 feet deep and sending me into the creek bed below. One knee and one arm plunged into knee deep icy water. That sealed the deal and we relocated to another zone, very low angle and out of the way of any hang-fire.
The TV crew interviewed myself and Scotty Arnold about the history, the how, and the why. Really good interviews that kind of ended up butchered in the end, but so goes the mainstream tv world. The action shots were very mellow due to the sketchy conditions that day. We hiked a couple of short low angle lines and jumped off some small drops for their cameras and called it a day. Not the most epic day by any means but good for the PR machine. We were just stoked on the opportunity to spread the word about what we love to do and help Grassroots continue to grow.
Luckily we found a couple of little drops out of harms way for the TV crew
https://www.powsurf.com/wp-content/uploads/2013/01/CBC2.jpg7421080jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2013-02-21 22:53:572015-09-16 06:05:47CBC TV Interview and Story on Grassroots Powdersurfing
We are stoked to have the support of more and more shops around the world. Salty Peaks has been a leading retailer in the industry for decades and we are proud to have our products on the shelves and in the museum. Check the Salty Peaks interview with Jeremy Jensen (founder/owner) of Grassroots Powdersurfing, pics and videos here!
https://www.powsurf.com/wp-content/uploads/2012/12/SaltyArticle.jpg570736jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2013-01-18 02:59:562015-09-16 06:13:10Jeremy Jensen Interview on Salty Peaks Blog
Bryan Iguchi can hold his own on any board. He kills it when it comes to snowboarding, skateboarding, surfing, and of course… powdersurfing. The man is a straight up legend on so many fronts. We are stoked to have Bryan backing our boards! Peep this quick run in the JH backcountry with The Guch and check his blog post here.
https://www.powsurf.com/wp-content/uploads/2012/12/391134208_640.jpg360640jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2012-12-31 05:49:032015-10-08 07:09:51Bryan Iguchi slaying the WY backcountry on his Grassroots Powsurfer
“Treeline” is a Backcountry.com project dedicated to bringing you an elevated perspective—spotlighting the designers and craftsmen whose passion evolves the outdoor lifestyle. Grassroots Powdersurfing is stoked and proud to be working with Backcounty.com. They have supported us since our early days years ago and this means a lot to us. Big props to them for believing in what we do. Click here to check out the Backcoutnry Treeline Project. Check out the feature on Grassroots Powdersurfing below. Click Images to view full size.
Newborn Snowskate Magazine is born! This new magazine out features snowskating and all types of binding-free snow riding. Newborn is packed full of great imagery, artwork, interviews, product reviews and more. We are proud to be a part of issue #2. Below is an interview with Jeremy Jensen, creator and owner of Grassroots Powdersurfing.
Click on images to view full size.
https://www.powsurf.com/wp-content/uploads/2012/12/InterviewPage4.jpg10861554jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2012-12-17 13:41:462015-09-16 06:15:44Newborn Snowskate Magazine - Jeremy Jensen Interview
https://www.powsurf.com/wp-content/uploads/2012/12/369257204_640.jpg480640jeremyjensenhttps://www.powsurf.com/wp-content/uploads/2018/09/DropLogo_Horizontal_340x156-300x138.pngjeremyjensen2012-12-13 18:25:502013-08-31 18:56:22The Future of Powsurfing and Binding-free Riding - Jeremy Jensen Inteview with Buoloco
has spent over a decade working to bring you the highest quality and most versatile powsurfers on the planet. Our vision is unique and our passion is unmatched. Whether you want to push the limits of binding free riding or you just want to go for a cruise, we shape a board just for you.