When Kronicle Magazine contacted me about running a story on our boards I was stoked to say the least.  This would be the debut issue for a new magazine focused purely on backcountry snowboarding and I knew their readers would be the ideal audience for what we have created.

I supplied Kronicle and their writers with a grip of photos to choose from and a lengthy and detailed interview about powsurfing, our boards, and the direction we are headed.We were stoked to see my photos of Craig and I slaying pow on our Grassroots Powdersurfers in the finished article. The written content ended up blending us in with a couple of other companies that were building hand made custom snowboards (with bindings) so that was a little confusing.  Then there were the dreaded relations to “noboarding” in there.  No offense to “noboarding” but what we are doing is NOT noboarding. We are riding boards that were designed to be ridden without bindings and we are not using ropes to hold the boards to our feet. We are not just throwing a rubber pad and bungi cord on an old snowboard.. there is a huge difference!   With 75% of the photos being bindingless riding on our boards, It would have been nice to go into a little more detail about what sets Grassroots apart, but you don’t always get what you want.  Although the written article ended up to be mostly about these other companies, we are grateful for the coverage that what we did get and super stoked on the opportunity.  Big thanks is due to Mike Horn, Seth Lightcap, and Jesse Huffman!!  ..and Kronicle Magazine

I would highly suggest you ORDER A COPY NOW!

I was pretty stoked to get published in a world wide mag both as a photographer and and athlete.   Technically, it was the second time I have had an action photo of myself published in a major magazine.  The first was a photo of me in the Northface Masters competition at Snowbird a few years back…kicking out a big method off of a cliff onto a bullet proof landing and of course the photo was labeled with someone else’s name… just my luck!   They didn’t even bother to correct their mistake.  Lame.

We were delighted for coverage in such a widely distributed magazine.  So much so that we bought our first ever add to run in the mag.  Cost was very high for a small company like myself.. hopefully that investment pays off down the road.